Sean McPheat's #1 Amazon bestselling book eselling® turns selling on its head as he shows you a step by step blueprint on how to use the internet for prospecting, personal branding, networking and for engaging the C-Suite decision maker.

"In today's challenging sales environment, you need all the help you can get! This fast-moving book shows you how to attract more prospects and make more sales - the modern way" Brian Tracy - Author, The Psychology of Selling

“Sean is one of the 800-Pound Gorillas of sales, and with eselling, he’s out in front again!  People listen to Sean because he’s a ruthless researcher of best practices, and in this book, you’ll find great examples and easy-to-follow guidelines to succeed.  Sean takes the complex and makes it simple for the rest of us who sell for a living.  A “must-have” for anyone’s modern success library!”  - Bill Guertin, CEO, The 800 Pound Gorilla.com, and author of The 800-Pound Gorilla of Sales: How to Dominate Your Market

Have you noticed that recently you've had to work that little bit harder to close those sales?

Cold calling has become less effective than what it once was, gatekeepers are harder to reach and your prospects and clients seem to be a lot more sales savvy and knowledgeable when it comes to the products and services that you offer and when negotiating with you.

Add to this a changing economy and it's a challenging time for the sales professional and business owner.

The internet has changed the way that your buyers conduct their research about you, your company and your products and services. It's become your buyers’ best friend in their quest to get the best deal at the lowest cost. It's also become your buyers’ best friend in terms of their own sales knowledge and the fact that they can check up on almost anything that you say or claim in an instant.

So you've been searching for a better way to redress this balance of power and finally here it is!

It's called eselling®

Developed by leading Sales Futurist Sean McPheat, eselling® is all about USING THE INTERNET to help you to:

	Network and prospect with key decision makers directly and to forge contacts within organisations who can get you to the key decision makers
	Listen out for potential new business leads
	Position yourself as a trusted advisor and expert within your industry
	Use different types of media like video, audio and whitepapers to set you apart from the rest
	Use social media and social networking sites like Twitter, Facebook and LinkedIn in the right way without wasting your time!
	Prospect on the Internet
	Research about what your marketplace wants
	Research about what your competitors are doing
	Use your online status as an offline selling tool
	Be found when prospects are conducting research on available options
	There are many others!

This book is ideal for sales professionals, entrepreneurs and business owners that want that competitive edge over the modern day buyer.

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