Home | Why eselling? | Buy the book | eselling training | About the author | Blog | License | Contact
SUBSCRIBE
GET FREE BLOG UPDATES
CATEGORIES
RECENT POSTS
- eselling® Returns To The ISMM This October
- 3 Myths Of Social Media
- How To Turn One Keyword Into A Wealth Of Online Content To Help Position Yourself As An Industry Expert And Continuously Build Your Internet Footprint
- How To Create The Right Content To Build Your Internet Footprint
- Two Great Ways You Can Position Yourself As A Leading Authority And Industry Expert in Your Field
- How To Build Your Personal Brand And Corporate Image Through Your Blog
- How To Create Your Internet Footprint To Help Your Prospects Find You Online
- Do You Embody The Right Characteristics Of Your Desired Personal Brand?
- How To Position Yourself As An Industry Expert And A Trusted Advisor In Your Field
- Establishing Your Personal Brand To Help Boost Your Business
ARCHIVES
LOOKING FOR SALES TRAINING?
eselling® License
For information on our eselling®
Certification please click below
Online content should be direct, engaging, to the point and personal – which are essentially the same characteristics which make up any good email communications.
To create any type of content, you should always start with you keywords research, in order to ensure that your topics reflect what people are already looking for online. You also need to remember that whatever content you produce should provide real value to the reader/viewer/listener, so make sure you are answering questions and giving clear descriptions of the products and services you are discussing – your content should not be designed as a sales pitch, this is all about adding value to what you and your company do.
Building up a library of content over time is so important to continuously build your internet footprint, as you can use one keyword to create one piece of content, which you can then repurpose into numerous other different types of content to be distributed around all the different platforms available to you online.
Here is a list of some of the different types of content you can create in order to establish your expertise and online authority:
So, you could start by creating a blog post on a certain topic, and within this you could provide links to other resources that would help the reader learn more about the subject – such as YouTube vids, online articles etc.
Once this piece of content has been indexed by Google, you can then repurpose this content by modifying it slightly and creating a press releases or video on the same topic – just make sure they are different as you don’t want to “get done” by Google for creating duplicate content.
There are so many different ways you can create and recreate your content in order to position yourself as an industry expert and build your internet footprint – the choice is all yours, but just make sure that what you create serves its purpose; which is to entertain, educate or inform.
Sean McPheat
CEO (Chief eselling® Officer)
http://www.e-selling.com
Stop scratching around for sales and learn how to sell the modern way with my FREE 40 minute online training session. Click on the image below to find out why you’ve got to be changing the way that you prospect and sell…